Bold claim: even in a strong market, smart Stocks and Shares ISAs can uncover compelling growth opportunities you don’t want to miss. Here are two UK shares I believe long-term investors should consider adding to an ISA in March (or even earlier), especially after they’ve pulled back from recent highs.
Down 25%
First up is Wise (LSE:WISE). The stock surged about 17% a month ago but has since retraced most of those gains. The bounce was driven by Wise’s Q3 2026 results (period ending 31 December), where cross-border transfer volumes rose 26% year on year at constant currency to £47.4bn, lifting underlying income by 21% to £424.4m. Wise aims to become the world’s leading network for moving money, and progress is evident: 74% of transfers were instant in the quarter, up from 65% a year earlier.
Strategic moves include enabling Google Pay usage for customers in the Philippines and launching the Wise travel card in India. The customer base is expanding, with nearly 11 million active users, including a growing cohort of business clients. But as Wise deeper dives into markets like India and South Africa, regulatory and compliance risks inevitably rise. Competitors such as Revolut, which already commands a larger user base, are a constant headwind.
Despite these realities, the stock looks reasonably priced after a 25% decline since September. It trades around 22.5 times forward earnings, a multiple I view as fair for a consistently profitable company with substantial growth runway remaining. A notable forthcoming catalyst is Wise’s plan to list in New York by June, which would raise its profile in a major growth market and widen access to a broader base of U.S. investors.
Down 44%
The second UK share I’m highlighting is Autotrader (LSE:AUTO). This FTSE 100 member has fallen about 44% over six months, and there are two main explanations behind the weakness.
First, Autotrader drew some heat from car dealers over its Deal Builder product, leading to cancellations and downgrades of certain subscriptions. Management is actively addressing these concerns, and the platform remains central to the car-buying journey: buyers continue to browse, and sellers will need to stay on the platform to sustain the network effect.
Second, the stock has been swept up in a broader sell-off of data and software names. A core fear is disintermediation—could AI apps prompt buyers to source vehicles directly from dealer sites, bypassing Autotrader’s gatekeeper role? History suggests not easily: Autotrader weathered a competitive threat from Facebook Marketplace, and brand trust remains strong, with 82% of users visiting the site directly. The remaining 18% are seeing Autotrader’s presence grow within AI tools like ChatGPT, which could bolster traffic rather than erode it.
Looking ahead, government electric-vehicle incentives are expected to help volumes climb further. Valuation also looks attractive: Autotrader trades at roughly 12.5 times forward earnings, and the company has been actively buying back its own shares, a signal that management sees upside from the current price.
Bottom line: these two UK growth names have faced pullbacks that may create appealing entry points for ISA holders, especially given improving fundamentals and upcoming catalysts. Do you see more upside in Wise’s international expansion and fintech roadmap, or in Autotrader’s enduring network strength despite AI-era disintermediation concerns? Share your take in the comments.
